Heather's Choice Wins the SKU Pitch Showcase

Heather's Choice Wins the SKU Pitch Showcase

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Heather’s Choice, known for its healthy and delicious adventure meals, is excited to announce its selection as the fan-favorite during the SKU Spring ‘24 Showcase held in Austin, Texas on Tuesday, May 21st. This recognition reflects the company's dedication to quality and innovation in the consumer product space.

SKU, the nation's leading consumer product accelerator, provides invaluable resources and mentorship to emerging brands, helping them achieve accelerated growth and market success. The Spring ‘24 Showcase brought together some of the most promising consumer brands, giving them a platform to present their innovations to a diverse audience of industry leaders, investors, and consumers.

The SKU '24 Spring Accelerator included seven brands including Sanara, Curation Beverage Co., I Love Micheladas, Kelsi's Kitchen, Wellnergy Pets, and Ohh Foods.

Heather Kelly, founder and CEO of Heather’s Choice, delivered a pitch that resonated with attendees by showcasing the company’s commitment to providing nutritious, lightweight, and easy-to-prepare meals for outdoor enthusiasts. It also highlighted their successes accrued over nearly a decade in business. Their win as the fan-favorite underscores the strong connection the brand has with its customers and its potential impact in the greater consumer packaged goods (CPG) world.

"Working with the SKU community has completely revolutionized our business model,” said Kelly. “It has really opened my eyes to the potential we have to become a household name, and I feel like we now have the right people supporting us to accomplish that goal. Winning the fan favorite at showcase day was definitely icing on the cake, and confirms that Heather’s Choice is much more than just a backpacking food brand.”

As the fan-favorite winner, Heather’s Choice will receive a comprehensive prize package designed to further propel the brand’s growth and success. This includes additional mentorship opportunities, marketing support, and access to SKU’s extensive network of industry experts and investors.

Watch the Heather's Choice pitch at the SKU Spring '24 Showcase here.

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