In this series, we sit down with our fellow entrepreneurs who share the raw, unfiltered stories of their beginnings—navigating the ups and downs, facing financial hurdles, and forging a path to success. These candid conversations reveal the grit and determination it takes to turn a dream into a thriving business. Whether you're an aspiring entrepreneur or a seasoned business owner, you'll find inspiration, insights, and a sense of community in each episode.
In this episode Heather sits down with Mallory, the founder and CEO of Youer, an all-American-made apparel brand based in Missoula, MT. Join them as they dive into the gritty realities of running a small business—rebuilding supply chains from scratch, challenging “business best practices” to stay true to their brand vision, and navigating the art of cash flow management. Mallory’s journey is a testament to resilience and innovation, making this episode a must-listen for anyone passionate about paving their own way in the business world!
Mallory Ottariano, founder and CEO of Youer, began her journey in 2012, following her true passion for apparel design despite her background in architecture. Starting with unique, one-of-a-kind pieces she sewed in her parents basement and sold on Etsy, she soon took the leap to launch her own website, bringing her creative vision to a broader audience. The challenges of building a reliable, USA-based supply chain and navigating the disruptions of 2020 led Mallory to educate her community on the importance of American-made clothing. A creative force at heart, Mallory’s excitement for innovation is stitched into every Youer piece, embodying her vision for bold, meaningful, and sustainable fashion.
Learn more about Heather's Choice crowdfunding campaign: https://wefunder.com/heatherschoice/
Heather's Choice: https://www.heatherschoice.com/
Youer: https://www.shopyouer.com/
