Join us on a journey into the heart of small business resilience...
In this series, we sit down with our fellow entrepreneurs who share the raw, unfiltered stories of their beginnings—navigating the ups and downs, facing financial hurdles, and forging a path to success.
These candid conversations reveal the grit and determination it takes to turn a dream into a thriving business. Whether you're an aspiring entrepreneur or a seasoned business owner, you'll find inspiration, insights, and a sense of community in each episode.
In this episode, Heather sits down with Cassie Abel, founder and CEO of Wild Rye, to discuss the ups and downs of being in constant fundraising mode. They dive deep into what it takes to fund a business before securing major investments, how to sustain growth in those critical early days, and the power of leveraging community support through crowdfunding.
Whether your and entrepreneur just starting out or someone looking for a fresh perspective on business growth, this conversation is full of valuable insight on what it means to turn passion into progress.
Cassie Abel is the founder and operator of Wild Rye. She brings over 15 years of experience in brand and agency work within the active lifestyle, outdoor, resort, and financial services industries. She had managed communication strategies and integrated margin across these segments. Cassie has a deep passion for life under the open sky and love for connecting people. After spending countless years in the male-dominated outdoor industry, she founded Wild Rye in 2016 to provide outdoor-loving women with a better option. Wild Rye crafts beautiful, technical outdoor apparel that fits, inspires confidence, and invites more women-identifying adventurers into the outdoors.
Learn more about Heather's Choice crowdfunding campaign: https://wefunder.com/heatherschoice/
Heather's Choice: https://www.heatherschoice.com/
Learn more about Wild Rye: https://wild-rye.com
