Heather's Choice is an ambitious food startup based out of Anchorage, Alaska. We have a small, passionate, and dedicated team of individuals helping us manufacture, field test, and promote our backpacking food products. Our team members are passionate about spending their free time in the backcountry, and proliferating nutritious backpacking meals and snacks.
Heather Feather the Founder
Boy howdy who knew starting a food company would be such an adventure! My name is Heather and I was born and raised in Bird Creek, Alaska where I still call home today. I was fortunate to be raised by a mom who fed me wholesome, delicious food like wild caught salmon and organic snap peas as a kid. This has carried me into my adult life, where to this day I love nothing more than picking raspberries and spending all day in the kitchen. I started Heather’s Choice with a desire to pair my love of good food with outdoor adventure sports. Today, I’m proud to have a team and a community that supports our mission of putting healthy food in packs worldwide! I hope we get to be a part of your next big adventure.
My name is Brad and I am from small-town Craig, Colorado. Throughout my childhood and teenage years, I spent much of my time in the outdoors. Whether camping and hunting with my parents, catching crawdads in the creek, or playing multiple high school sports - I was always on the move! My love for Alaska began while spending a summer working in Juneau; and after a few years of traveling, my magnetism for the Last Frontier finally pulled me back in 2012. I met Heather three days after she started Heather’s Choice, and the two of us have been adventure-buddies ever since! For me, one of the most fulfilling aspects of working with the company is gaining the understanding of our current food system and the opportunity that Heather’s Choice has to make a positive change; not only within Alaska, but across the globe!
Dan “The Man”
My name is Dan and I’m the Chief Financial Officer for Heather’s Choice. My passion and commitment to the company started when I spent a week in Anchorage going through the books. I felt I was going to make Heather cry when I told her the ugly truth about the numbers, but then my opinion changed when I saw her drive and commitment. As an avid athlete I experienced the power of Packaroons when I ran from the South Side to the North Side and then back again of the Grand Canyon: a nice morning run. It’s my honor to work with this great company and great people!
Kayleen, Marketing Maven
Hey adventurers! My name is Kayleen and I’m the marketing coordinator and graphic designer for Heather’s Choice. My passion and commitment to this company dates back to the pre-Kickstarter days when Heather and I started collaborating on the design concepts for the new labels and scheming marketing ideas. I truly came to know the value of Heather’s products while hiking the Appalachian Trail in 2017. There’s nothing like Dark Chocolate Chili at the end of a 20 mile day! It’s my honor to work with this great company and truly my desire to help adventurers everywhere find and enjoy these delicious products!
Zach, Sales Representative
I'm Zach and I help the team with sales and business development. I'm a lifelong Alaskan from Anchorage and I've been watching Heather's Choice develop since soon after its inception. I know a good thing when I see it, and jumped at the opportunity to join up with Heather and the team to share delicious and nutritious snacks with the world! Growing up I always gravitated towards plant based foods and foods that are simple and straightforward with few ingredients. As an avid biker I love getting fueled up with our high octane Packaroons when I cruise the single track trails.