Over the past six months, the Heather’s Choice team has been working tirelessly to bring a new project to life. Today, I’m excited to be sharing the fruits of our labor with you!
When I started Heather’s Choice in the summer of 2014 with nothing but a pickup truck, a few table top dehydrators and a hand drawn logo, I never could have imagined where I would find myself today.
My goal was simple; I wanted to put the same healthy food I would eat at home in people’s packs. I wanted my friends to have good, quality food that they could rely on for their backcountry pursuits. I wanted to share my enthusiasm and excitement with adventurers across the globe, and feel like I got to experience a little piece of their trips. When someone took a Heather’s Choice meal on a river, or deep into the mountains, I felt like in some way I got to be there with them.
Today, I’m completely overwhelmed by what Heather’s Choice has become.
It’s now a team of 12 amazing people located here in Anchorage, Alaska who source, prep, cook, dehydrate, package, distribute, sell and market our products.
It’s now a full blown production facility, with three locations chocked full of equipment, packaging, organic ingredients, finished products, shop dogs and more.
It’s now a brand that is distributed nationwide to trusted retail partners such as REI.
It’s now a full adventure menu that includes recipes I developed back in the summer of 2014, with not a dollar to my name, but an untamable passion for food.
This week, we're releasing what I consider to be the refinement of Heather’s Choice. We’ve reviewed all the recipes with a fine tooth comb, we’ve made drastic changes to our packaging, we’ve developed and perfected seven new products, and we’re bringing to life our new icon. It’s all this and so much more, I can’t wait for you to experience it!
Most importantly, I hope that you will take our products with you on your upcoming backcountry trips. We would absolutely not be here today without the support of people like you who believed in my crazy vision.