Four years ago I turned my passion for making nutritious, dehydrated foods into a small business called Heather’s Choice. I left Cabellas with a commercial dehydrator (that we’ve long since outgrown) and started making meals in coffee bags with handwritten labels (anybody remember those?!). My friends and family sent positive feedback from the backcountry, online orders started trickling in after we launched our site on August 15th, 2014, and we successfully raised $50K on Kickstarter in 2015. Turns out I’m not the only one passionate about eating healthy in the backcountry!
Heather’s Choice Turns Four!
Every year since our inception we have had notable victories, including increased sales year over year, and exponential growth in our community. This past calendar year was no exception! In the fall of 2017 we moved into our new kitchen space on Arctic Blvd in Anchorage, Alaska. This enormous accomplishment has allowed us to increase our production capacity, improve quality control, and grow a dedicated production team of badasses. Today, it absolutely fills my heart with joy that Heather’s Choice now employs nearly a dozen people here in Anchorage!
Trade Show Attendees Welcomed Us With Open Arms
We had a wonderful time introducing Heather’s Choice at several new trade shows this past year. We had a blast handing our Packaroons at Wild Sheep Show, made lots of new friends at Western Hunting Expo, partied our butts off at the Backcountry Hunters and Anglers Rendezvous, and sold out of nearly everything at the Great Alaskan Sportsman's Show. A big thank you to everyone that joined the Heather’s Choice community at one of these events! We’ll be there again next year so be sure to swing by and say hello.
Successful Launch of Ambassador Program
About a year ago we successfully launched the Heather’s Choice Ambassador Program. Our Ambassador team is comprised of successful and inspirational professional athletes, guides, photographers, and weekend warriors. All of our ambassadors bring so much spark to the Heather’s Choice community by sharing their trip reports and photos. I would especially like to thank the members of our Ambassador team that were willing and able to travel all the way to Alaska for our first company retreat in June of 2018. Speaking of…
Our First Company Retreat at Spencer Glacier
It was a dream come true seeing 20+ members of the Heather’s Choice family piled on a train heading to Spencer Glacier not 30 minutes away from my childhood home in Bird Creek, Alaska. Members of our production team, brand ambassadors, investors, and significant others all came along for this unforgettable outing. We enjoyed paddling around the glacier, eating fajitas in the endless Alaskan rain, and hanging out around the campfire well into the night. Click here to see more photos from the retreat.
NEW Packaroon Flavors Released
Heather’s Choice successfully released three new Packaroon flavors this past year; Blueberry Almond, Amaretto, and Mint Chocolate. The Blueberry Almond is now officially our best selling Packaroon flavor! Who's ready for new flavors to be released?! I know I am!
USDA Certification Positively Impacts Production
For more than six months, Brad has been working to secure our USDA Grant of Inspection. We have now officially obtained our USDA Certification, which will allow Heather’s Choice to process beef, chicken, and pork in our facility. (Can you say, “Hunter’s Pie” anyone?!) For me personally, one of the biggest milestones has been finally getting to source Alaskan raised meats. We are now sourcing whole bison for our Dark Chocolate Chili and are working regularly with the Department of Agriculture to meet high quality producers in our area. Be on the lookout for Alaskan raised yak, beef, pork, bison, and of course wild caught salmon on the Heather's Choice menu!
2018 Camber Outdoors Pitchfest
It was such an honor to participate in the 2018 Camber Outdoor Pitchfest. As a finalist, I was able to receive 8 weeks of mentorship leading up to the event from professionals in the outdoor industry. On July 22nd, I stood on a stage in Denver, Colorado in front of hundreds of people including buyers from REI, journalists, investors, and fellow recreation enthusiasts. It was an awesome opportunity and I can't wait to see Packaroons at my local REI!!!
To celebrate our four year anniversary, we’re offering FREE SHIPPING on all orders $99+ August 15-18th, 2018. Use coupon code HAPPYBIRTHDAY at checkout!
As always, thank you all SO MUCH for being a part of this adventure. It is nothing short of a miracle in my mind that we have made it this far, and I cannot wait to see where we are a year from today!